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Research papers

Taking the pulse on impulse

While the phenomenon of impulse buying has been the subject of many previous market research studies, the effectiveness of these studies has been limited by the ability of the methodologies to a) measure purchase patterns with the requisite degree of...

Catalogue: ESOMAR Conference on Marketing 2004
Author: Dwight Watson
Company: Nielsen
October 10, 2004
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Citation

Watson, D. (2004a, October 10). Taking the pulse on impulse. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/taking-the-pulse-on-impulse